A Focus on Page Experience: What You Need to Know About the New Google Algorithm Update
In May 2021 we’re going to see yet another Google algorithm update. The good news is that this time Google has warned us about its update so that we can effectively prepare for it and maintain site traffic.
The new algorithm is going to reward sites that offer premium page experience.
What is Page Experience?
Page experience focuses on the experience had by the site visitor. There are many factors that contribute to a positive page experience, but essentially the more user-friendly your site is the better.
Google is looking to reward websites that pay attention to their customers and how their website is perceived by the end-user. Sites that users really love will show up at the top of search engine results.
How Do I Optimise Page Experience?
You should look at each page individually and ensure that every page on your website is user-friendly as pages are likely to be ranked individually in the new algorithm.
Here a few ways in which you can optimise the user experience on each page:
- Optimise your page speeds- No one likes their first impression of a site to be pages that take forever to load. There are many ways in which you can speed up your page loading speeds. The most effective of which is compressing images.
- Reassess your overall design- Is your design easy to read and is your site simple to navigate? Put yourself in the shoes of someone visiting your site for the first time.
- Are the processes simple? How much time does it take to check out? Ensure that customers can do what they need to do on your site in an effortless manner.
Why it’s Important to Adjust Your Site to Align with the New Google Algorithm
With more and more websites being created every day, there is more competition than ever before and your website will need to do everything it can to stay at the top of search results and stay ahead of the competition. Keeping up to date with the new algorithms ensures that you offering users the best experience possible, all while attracting new customers and improving your SEO.
Want to ensure that your website and online marketing efforts are prepared for all Google algorithm updates? Get in touch with the digital marketing experts at Website brothers today!